Da Vinci’s inside story has being exposed by official departments. Yesterday, it was known that Shanghai Industry and Commerce Bureau initially confirmed that Da Vinci furniture had three major problems, such as false propaganda, some unqualified product and most of products do not mark the original and materials.
First, false propaganda. Da Vinci used the absolute terms in the propaganda, such as the biggest, top brand, the maximum and so on. There are similar terms in some sales brochures or sale promotion.
Seond, unqualified products. Some of Da Vinci furniture have been determined unqualified. For example, Kabu Li Ti bedside cabinet valued 92,800 who was known as the wood but actually consisted of high density board and melamine, multi-panel following behind.
Last one, non-standard product logo. Most of products hadn’t standard logo, which didn’t mark original and materials. In accordance with state regulations, it should identify the specific materials.
Source: Beijing News
Translated and edited by Ma Xin
Ma Xin is an editor of M4.cn and can be reached at firstname.lastname@example.org.