China’s Baidu ties up with Microsoft to power English search

Baidu , which has three-quarters of China’s search market, signed a deal with Microsoft’s Bing to offer English-language search to Baidu users, as it eyes an overseas expansion and Microsoft aims to increase its presence in the world’s largest Internet market.

BAIDU , which has three-quarters of China's search market, signed a deal with Microsoft's Bing to offer English-language search to Baidu users, as it eyes an overseas expansion and Microsoft aims to increase its presence in the world's largest Internet market. Baidu dominates China's search-engine market after Google Inc pulled out last year following a high-profile fallout with Beijing over censorship. The partnership will allow English-language input into Baidu's search box to automatically activate Bing, whose search results will be delivered to Baidu's web pages, Baidu said in an emailed statement on Monday. Analysts said the tie-up would help Bing to gain greater access to China's more than 450 million Internet users and further dent Google's business in the country. 'The cooperation between Baidu and Microsoft will further strengthen Baidu's dominance in China's search-engine market, and will also make Google's business in China more difficult,'said Dong Xu, an analyst with Analysys International. Baidu had 76 per cent of the Chinese search market in the first quarter of 2011, according to Analysys International data.

Baidu dominates China’s search-engine market after Google Inc pulled out last year following a high-profile fallout with Beijing over censorship.

The partnership will allow English-language input into Baidu’s search box to automatically activate Bing, whose search results will be delivered to Baidu’s web pages, Baidu said in an emailed statement on Monday.

Analysts said the tie-up would help Bing to gain greater access to China’s more than 450 million Internet users and further dent Google’s business in the country.

‘The cooperation between Baidu and Microsoft will further strengthen Baidu’s dominance in China’s search-engine market, and will also make Google’s business in China more difficult,’said Dong Xu, an analyst with Analysys International.

Baidu had 76 per cent of the Chinese search market in the first quarter of 2011, according to Analysys International data.

Reuters

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